Its magic lies in a glycoprotein molecule it contains called miraculin, which temporarily binds to sweet taste buds on the tongue. When sour food is consumed, the acid in them causes the sweet receptors to get activated, thus altering the taste sensation and rendering sour foods to be perceived as sweet. You can read about the process in more details here.

The Miracle Berry must be chewed for 30-60 seconds while making sure it makes contact with all parts of the mouth. Once it completely dissolves, you can spit out the seed and get to tasting!

It's different for each person, but Miracle Berry's effect lasts anywhere between 20 to 60 minutes.

Absolutely. The Miracle Berry is a fruit called Synsepalum Dulcificum that belongs to the Sapotaceae family, native to tropical Africa. It is natural, 100% organic, has 0 calories, and is gluten-free. It is grown in ecologically sustainable, organic fams. It has been consumed for hundreds of years and has no side effects at all.

Since it has no side effects, the Miracle Berry can be consumed every day or any time someone wants to turn sour into sweet. One berry is considered one serving.

1. The Miracle Berry helps heighten natural sweetness without the extra calories or additives, which can satisfy sugar cravings. It can be used as a natural sweetner to enjoy guilt-free sweets, promote weight loss and help diabetic individuals better control their blood sugar levels.

2. The Miracle Berry can be a game-changer for picky eaters to encourage a more varied diet among both children and adults. It enhances the flavor of fruits and vegetables, making it your best bet in helping a fussy eater try healthier options.

3. Cancer patients can use the Miracle Berry to improve taste changes caused by chemotherapy.

4. The berry is a source of vitamins and antioxidants. It is rich in Vitamin A, E and C, boosts immunity and carries anti-inflammatory properties.

5. The Miracle Berry allows you to create fun moments and memorable experiences with friends, family and colleagues. Host flavor tripping parties and try unique gustative experiences!

The berry works best with sour, acidic and bitter food groups. Try it with lemon, orange, tomato, strawberry, cream cheese, vinegar, mustard and more! Check our full list here.

The impact of the miracle berry can vary from person to person. While some may notice a significant change in flavor, others might perceive it to a lesser extent. This diversity arises from individual differences in taste perception and responsiveness to the fruit's active compounds.